HI, I'M BRENDAN!
I have 19 years of digital design experience. I am currently a UX Design Manager leading the customer experience at Rodan + Fields, a billion dollar company that continues to grow as we expand internationally. Prior to working there, I was an Art Director at Spring Studio leading projects for clients like Charles Schwab, American Express, Walmart, First Data, and Topcon.
As a UX Design Manager, I move between strategizing, mentoring, and designing. I lead cross-functional collaboration and evangelize design thinking within the organization. I aspire to improve our customer journey by creating strong digital touch points across our product ecosystem. Leading my team, I work to create change and influence the organization to embrace best practices around digital product design, the value of user research and the importance of analytics.
MY GUIDING DESIGN PRINCIPLES
BUILD PEOPLE UP
Create opportunities for your team to shine. Let them own projects while mentoring them along the way and great experiences will come.
Get out of the weeds and investigate how a new feature or product will impact a user's entire journey.
COLLABORATE — DON'T DICTATE
The design process can not be done in a silo. It must include input from multidisciplinary teams and perspectives both inside and out of an organization.
BE COMFORTABLE BEING UNCOMFORTABLE
You won’t always know the answer or direction to go, but if you equip yourself with the right tools, process and team, the answer will follow.
ASK THE RIGHT QUESTIONS
While there are no stupid questions... Albert Einstein once said, “If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes.” I hear that guy was pretty smart.
OUTSIDE OF WORK
I enjoy shooting live music or working on a photo series in my home studio. I'm an avid homebrewer with a growing library of original and clone recipes. I also love going on adventures with my dogs.
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